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AUTUNNO | AUTUMN

AUTUNNO | AUTUMN

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INVERNO | WINTER

INVERNO | WINTER

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PRIMAVERA | SPRING

PRIMAVERA | SPRING

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ESTATE | SUMMER

ESTATE | SUMMER

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project info

(…) Nothing prevents, the forest to continue to fall
the cries, the wars, the dead
a chasm, an aura of smoke
nothing breathes
. (...)
Márcia Theóphilo

WoodBergs'12 Beginning|as|End, which began as a project in 2012, is one of the seven works on the elements of nature (Mother & Land): flora. Trees speak to us, they look at us, they accompany us, they protect us, they give us the air to breathe.
Nature printed in negative (directly on aluminum) is intended to show how our world would be like if we continued to destroy it. Plants, flowers, roots do not change their essence, their beauty, but they no longer exist. Neither can we without them.

The inclusion of flora, be it tree or wood, in the seven works on the environment stems from the Oriental theory of the five elements. Wood, fundamental in the natural cycle of our system, is nourished by water and burned by fire, it feeds life or destroys it. The negative meaning, determined by the type of print, refers to the cycle of destruction.

WoodBergs'12 Beginning|as|End is divided into four Series that cover the four seasons, a process of death and rebirth that relates to our planet's time. There will be no rebirth unless we preserve the natural cycle of the environmental system.
  1. Autumn. In this Series the details of the wood cut and ready to be transformed into something else, take on abstract forms and symbols.
  2. Winter. Here the water has flooded into what was once a thriving forest and today leaves us glimpse of dried-up trunks that come in and out, forming a poignant panorama, while attempts of new births in the rocks give us some hope.
  3. Spring. Sometimes nature fights back and life springs from rocky paths and stands between futureless beheaded logs.
  4. Summer. When we look at the sky, sometimes trees slip in, as if they needed to be part of our view. In this Series, the details reveal the signs of their beauty as if we were watching them for the first and last time.

From a photographic point of view, the transposition from positive to negative emphasizes the slow destruction of vegetation. In most cases, the use of the "Rule of Thirds" (widely used in painting, especially by Matisse) stresses both dynamism and harmony by highlighting the subject, whether it be an unrecognizable detail or a contextualized element.
If, on the one hand, harmony attracts, on the other hand, dynamism is meant to cause disquiet in the viewer, in an attempt to convey the message that we need to mobilize to save Nature, our Mother Earth. It is necessary to promote and take an active part in the change to create a possible better world.

Direct printing on aluminum 90x65cm

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awards

2022 #65 among the best artists in DA'C World’s Leading Designer

2021-22 #7806 among best world's designers in Designer Rankings

2021 A'Design Iron Award in Photography and Photo Manipulation Category

2013 IPA Honorable Mention Category Abstract

press review

recensione stilearte (italian)

Critical essay by Flavia Rovetta

press release

Undo.net 2015